5 Tips to Boost Your Holiday Sales
Gift certificate we recently designed as part of our client’s brand marketing package.
The upcoming holiday season is huge for e-commerce and this means it’s time to launch creative promos across all your digital platforms. Need some ideas? Here are five ways you can take advantage of all the opportunities the season presents!
1. Launch Seasonal Products (or Services) for the Holidays: We all know that scarcity drives demand. Products that are available for a limited time only are perceived as more valuable simply because the product isn’t going to be available forever. Take advantage of the seasonal opportunities!
2. Black Friday and Cyber Monday Sales: It’s no secret that exclusive offers are a great way to attract potential customers, but there are times throughout the year where you can capitalize on that even more! With the holidays quickly approaching, take advantage of key days like Black Friday and Cyber Monday to introduce exclusive sales to boost your business.
3. Host a Holiday Giveaway: While a giveaway may not directly result in a sale, it is a tried and true way to exponentially increase your engagement and online exposure. This increase in traffic can churn out lots of leads that can turn into paying customers!
4. Get Involved in Holiday-Themed Events: Giving your brand a personality is a simple way to develop trust and build relationships with your audience. Host an event that promotes your brand in a fun way or partner with influencers who align with your brand to create cross-promotion opportunities.
5. Support a Local Charity: People feel better about making purchases when they know they’re getting quality products AND their money is going toward a worthy cause. Support a charitable organization or commit a portion of your sales to a cause you believe in for the holidays. It’s something you can feel good about, too!
You can also promote gift certificates for the holidays and other special occasions throughout the year. In fact, we just designed some super cool gift certificates for our clients that can be used year round!
You may be thinking, “This all sounds great, BUT how do I come up with all this content during the busiest time of year?” Don’t worry… We’ve got you covered!
If you need help creating a content plan for your social media, email marketing campaigns, holiday gift guides, and more, contact us! Then you can sit back, relax, and enjoy your Peppermint Mocha and Sugarplum Danish while our award-winning team handles all the “bits and pieces” for you.