Do you have a brand statement?

Do you have a brand statement for your business? If you’re wondering what this is and why you need one, keep reading.

A brand statement is basically a clear and concise message that tells people what you do. It’s usually a one-sentence phrase that helps communicate your offer in a meaningful way.

If people don’t understand what you do, they can be easily confused or overwhelmed and you will lose them within a few seconds. A good brand statement tells people who you are, what you offer, and the impact your product or service will have.

This is the Bits & Pieces Media brand statement: 

We help time-starved professionals ditch content creation overwhelm with targeted content marketing solutions and turnkey project management.

Here’s an example of a brand statement for a professional organizer: 

My proven organization techniques create a clutter-free and stress-free lifestyle, so you can love your home again.

Once you’ve crafted your brand statement, you’ll want to include it across various touchpoints, including:

  • Above the fold on your website

  • Social media profiles

  • Business cards

  • Email signature 

  • Other marketing communications

What’s YOUR brand statement?

We’ve worked with many clients to help them fine tune their brand statement and craft their brand story. If you need help, contact us!

MarketingVanessa SantamariaComment