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Industry articles and tips from our office to yours

5 Tips to Boost Your Holiday Sales
5 Tips to Boost Your Holiday Sales

The upcoming holiday season is huge for e-commerce and this means it’s time to launch creative promos across all your digital platforms. Here are five ways you can take advantage of all the opportunities the season presents!

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MarketingVanessa SantamariaNovember 9, 2020 Comment
Do you have a brand statement?
Do you have a brand statement?

A brand statement tells people what you do and what makes you unique in a crowded marketplace.

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MarketingVanessa SantamariaSeptember 15, 2020Comment
Top Tips for Writing Emails that Convert
Top Tips for Writing Emails that Convert

Email marketing is one of the best means of engaging and converting prospects. If you’ve had problems with your email marketing, these tips will help you turn the tide and increase your conversions.

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MarketingVanessa SantamariaSeptember 1, 2020Comment
Top 5 Reasons Why You Need a Strong Logo for Your Business
Top 5 Reasons Why You Need a Strong Logo for Your Business

Designing a strong logo is a fundamental part of making your brand successful. It's right up there with having high-quality products and services, positive referrals, and testimonials.

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MarketingVanessa SantamariaAugust 25, 2020 Comment
Managing Freelance Content Providers
Managing Freelance Content Providers

Have questions about outsourcing content creation? Here are 5 tips to help you manage freelance content providers.

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BusinessVanessa SantamariaJuly 31, 2020Comment
Brand Storytelling: What Is It and Why Do You Need It?
Brand Storytelling: What Is It and Why Do You Need It?

Sharing your story will infuse the “like, know and trust” factor into your brand.

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MarketingVanessa SantamariaJuly 10, 2020Comment
Pitch Perfect
Pitch Perfect

Do you have an elevator pitch? Do you even know what an elevator pitch is? It’s basically your 20-30 second response when people ask what you do.

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MarketingVanessa SantamariaJune 22, 2020Comment
Why Social Media is Better Than a Personal Letter
Why Social Media is Better Than a Personal Letter

If you're just starting to create a social media presence, you'll definitely want to create a strong LinkedIn profile with a great photo.

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MarketingVanessa SantamariaJuly 20, 2015 Comment
Print Media's Brand-Building Potential
Print Media's Brand-Building Potential

Although we’ve worked on increasingly more digital products lately, a lot of our work has been with print publications.

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MarketingVanessa SantamariaJuly 10, 2015Comment
Affluent Travel Experiences
Affluent Travel Experiences

As a travel editor, I have had the pleasure of discovering many beautiful destinations, but I still have quite a few more on my bucket list: South Africa, Japan, Greece, Australia, London... 

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TravelVanessa SantamariaJune 30, 2015Comment
Photo tips: Shooting Detail Shots
Photo tips: Shooting Detail Shots

We’re big fans of detail shots because they help balance the overall look and feel of the story and it's the perfect solution for cropping out busy backgrounds.

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PhotographyVanessa SantamariaJune 10, 2015Comment
 

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    Miami, Florida,
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    No matter what Monday throws at me, I’m ready! 💪🏼

To get my day off to a great start, I make myself a hot cup of coffee with my favorite @chobani creamer, I focus on all the things I’m grateful for, and then I prioritize my daily to-do
    If there’s something you’ve been putting off, waiting for the “right” time, just remember you are in control of your actions — and the time may never be just right. ⏰

If you’re passionate about something, start no
    Friend, have a seat, get comfortable and allow me to explain why people LOVE working with us: It’s all due to our unique skillset AND our incredible customer service. 🤩

Back in 2001, I had a wonderful boss named Patricia, who was the COO of o
    Here are 5 ways to support small businesses on #smallbusinesssaturday and all year round.

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    T H A N K F U L doesn’t even begin to express what I’m feeling this Thanksgiving. 🙏🏼

After such a challenging couple of years, I’m thankful for this community and all my family and friends for the love and kindness you show me ev

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